iVOX builds its customer premises and mission statement based on 6 pillars.
- Pillar 1: Quality excellence & management
- Pillar 2: Co-creation and custom made solutions
- Pillar 3: Research methodology and research know-how
- Pillar 4: Flexibility and speed
- Pillar 5: Technology
- Pillar 6: Connectivity
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Pillar 1: Quality excellence & management
iVOX’ experienced specialists can rely on years of experience. iVOX always strives for the highest quality & performance outcome. We work for high demanding clients like universities, multinational and top 10 local market research companies.
Pillar 2: Co-creation and custom made solutions
Towards participants, iVOX allows them to co-create new products and services on an almost non-stop basis through interactive research platforms.
iVOX offers its clients a menu. We invite clients to come and create with us. Our new tools are basd on the input of our clients.
Pillar 3: Research methodology and research know-how
iVOX follows the industry’s code of conduct. It strongly focuses on sample framing, research modeling and the integration of qualitative and quantitative research methods.
Proportionally stratified probability sampling is a standard procedure. Next to that, we use propensity weighting techniques, deep-level interlocked quotas and motivational profiling.
We also take panel quality: panel size, representativeness of the panel, and diversification of the recruitment channels is key to recruit a true mix of different people.
Pillar 4: Flexibility and speed
The majority of our projects are deployed within 3 days after a client’s “go” . In terms of deliverables we are flexiblewith different reporting levels: going from standardized, labeled raw data-sets, over technical tabulation reporting, to detailed full service reports and even up to live streamed marketing dashboards
Pillar 5: Technology
Through its subsidiary iVOXTOOLS, iVOX has chosen the path for technology. Online focus groups, crowdsourcing based online brainstorming, online communities, interactive profile tests, vote-testers, interactive reporting tools, etc.
That’s the future of the market research industry and that is what iVOX is bringing to its costumers.
Pillar 6: Connectivity
Connectivity with hard to reach niche groups. iVOX has access to large research panels therefore allowing advanced pre-targeting of respondents well so that sample framing becomes both effective and efficient.