Website Visitor Profiling (WVP) and Website Evaluation

Concept

By means of the advanced web applications iVOX offers through Socratos you can verify the performance of your website on a permanent basis.

By means of the Website Visitor Profiling (WVP) module we organise a monitor for you which answers the following questions:

• What are the profiles of visitors of my website(s) (division according to sex, age, education and income)?
• How do visitors evaluate my website(s)? What do they consider "keeps" and "not keeps"? How satisfied or dissatisfied are they with the concept?
• How user-friendly are the navigation and layout to them (usability)? What do they think of the design, content and interactivity?
• What are some of the new opportunities for your website in the view of visitors?
• Why did they visit? What are their expectations with regard to look & feel and to what extent are these expectations met?
•  ...

Example of an invitation through a layer: invitation to evaluate website
www.west-vlaanderen.be.

Some of these could be: intentions of purchase, purchasing behaviour, characteristics with regard to ownership and business such as branch, position and business interests. In addition technical matters such as screen resolution, browser and connection speed for visiting your site can be included. The starting point is always a standardised questionnaire, but it is always geared to your desires in consultation.
The starting point is to reach a standardised questionnaire to easily monitor the evolutions, but it is always geared to your desires in consultation. Extreme standardisation allows for fast and cheap profile research. The results are at your disposal within a few days!

Having your website evaluated by a specific target group through the iVOX panel

How does a target group of specific importance to you feel about your existing website or about new mock-ups of your website?

iVOX provides the possibility of having specific profiles from the iVOX research panel pass through your website and then asking them to complete an evaluation questionnaire. That way you can make a thorough estimate of how successful the website will be in this target group.

Options

We can use the 'IVOX Random Respondent Selector' for implementation. You determine what % of your visitors will get to see the layer.
That way you select respondents for the research in an entirely random way so your research results are representative.

Representations

You can decide how the layer should be represented in terms of size, where it should appear on the screen, if a shadow effect should be applied, if the layer remains visible when scrolling down and if it disappears automatically when clicked on and how much time should pass before this occurs. Finally you can choose whether or not a cookie has to be placed on the respondent's computer so he or she only gets to see the layer once.