News

VMMa - pre -and posttesting VTM programs and mediacampains on VTM Channel

• Assignment : Pre-and posttesting VTM programs
• Approach : Quantitative research
  i. Online survey through iVOX panel
  ii. N=500
• Contact : Ylvi Haass, Marketing Executive, +32 2 255 39 92
• Projectteam : Steven Deketelaere, Cindy Verbeemen, Paul Vanrespaille 
• Other pre-and posttests executed with VMMa
  i. Chef vs. Vlaanderen
  ii. Carglass campaign

Callebaut&co - Political panel

• Assignment :
  i. Set up political panel
  ii. Benchmark social political theme's
• Contact : Dr. Sarah Steenhaut , Consultant at Callebaut&co, Sarah@callebautandco.com
• Approach : From the iVOX panel a Political subpanel was organized with general take -in questionnaire. This panel from which people can be selected on political relevant parameters is often used to do research on Political and Social issues
• Budget : 15000 euro excl. VAT.
• Projectteam : Steven Deketelaere, Sam Renders, Jorgo Stavroudis

VMMa

• Assignment : Set up an application for mass open survey with large media exposure
• Approach : Build application which allowed respondents to give their opinion on different political issues derived from the election programs prior to the Flanders Government Elections. Application compared through built - in algorithm results generated by respondents with results of several other groups (eg: politicians, famous people,...). A direct link to Facebook was installed to enable people to link into their network. Invite friends and compare results. 250 000 people took part in this open survey .
• Contact : Kristophe D'Haene
• Projectteam : Steven Deketelaere, Hans Verhoeven, Michiel Devlieger